Parimatch Marketing Campaign Shortlisted for SBC Awards

BAAZI JEET KI campaign of the Parimatch brand created for the Indian Premier League 2022 is shortlisted as the Marketing Campaign of the Year for the SBC Awards – one of the world’s leading awards that recognizes and rewards expertise and innovation in the betting and gaming industries.

In India, cricket is not just a game but a nationwide loved sport. That is why every brand goes above and beyond during the IPL – the most important sports event for the Indian audience and a must-have for a brand’s reputation, visibility, reach, and overall business success. Increased activity and intensity are a serious challenge to stand out from the competition, so the recognition of success that the BAAZI campaign received by being shortlisted for the SBC Awards is all the more valuable.

BAAZI JEET KI campaign stood out with a creative approach with distinct Indian influence and a 360-degree campaign ecosystem that immersed the audience in the dynamic BAAZI atmosphere. А combination of these factors brought tremendous success to the campaign, leading to an authentic connection with the Indian audience and excellent business results.

Getting shortlisted as the Marketing Campaign of the Year confirms a uniqueness of approach and effectiveness in implementation, demonstrated in planning and execution of the BAAZI JEET KI campaign for the Parimatch brand.

We are delighted to receive this recognition and look forward to the SBC Awards winners announcement, which will happen on September 22, 2022 in Barcelona, Spain.

About Parimatch

Parimatch is a global betting and technology brand that merges technology, business, and sport to deliver seamless entertainment powered by innovation. Founded in 1994, Parimatch has grown to become one of the leading betting brands in Africa, Asia, Europe, and Latin America.

About SBC Awards

The SBC Awards is recognising and rewarding expertise and innovation in the betting and gaming industries. The SBC Awards recognise the achievements of operators and affiliates, as well as suppliers from across all the major disciplines including payments, marketing, platform providers and data.